
Red has announced a bevy of new gear, a core part of much of it being a new modular camera system much like I have talked about before. I don’t know if this will shake up the industry like they and so many of their fans expect. They have some very avid fans but I’m not wholly convinced that their modular system would give me a DSLR I’d rather use. It looks bulky, ergonomically questionable, and the prices are quite high. For example the 24 megapixel Scarlet FF35 module (same size of sensor as the A900, D700, 5D Mark II, etc) is expected to cost $12000. Still, I’d be excited to have a chance to give one a shot and I think the compatibility with Canon and Nikon lenses (through adapters) is a really smart feature (hopefully they offer full compatibility with all features).
I hope they get some of these out and they can be tried out by some people and even see some reviews. It will be interesting to see how their sensors stack up against Canon, Nikon and Sony but I think it’s going to be a hard sell to people in the still photography industry.

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